The design brief for this assignment was to create a compelling campaign with a clear narrative, to be posted on an Instagram account. My campaign was about testing cosmetics on animals, about how it is unnecessary and cruel, and what we can do as individuals about it. Its first post sets the scene by describing the problem, followed by a variety of posts diving deeper into the facts and then a call to action post to finish. A simple colour palette and style was used throughout, making the ‘feed’ cohesive and appealing, in order to draw the target audience’s attention. I created various different types of posts to make the ‘feed’ dynamic, which included: a short web comic, quotes, illustrations and infographics