The design brief of this project was to create a cohesive brand with a logo and advertisement campaign using gestalt design principles. I created a stationary brand called ‘Vivid’ with a campaign that features three advertisements for different contexts: magazine, poster and online (Instagram). Each advertisement has its own colour scheme and layout, however all share the same message, delivery of message and styling. The poster and magazine advertisements share the same mode of branding, however the online advertisement varies slightly because of the context, however it still delivers the necessary information through the conventions of the site, i.e profile picture, profile name, “shop now” link to website.