Created to both improve my design skills and teach myself new ones, Gravitate is a fake cosmetic brand that features: a logo, style guide and packaging for a product collection. I chose the name gravitate, with the idea that it would be a brand customers would gravitate towards and the branding could be space related which I haven’t seen before in a cosmetic brand. The target audience for this brand is teenagers and young adults, which is why the collection features fun imagery that you wouldn’t usually see on cosmetics, something different to the usual flowers and plants imagery you see on most cosmetic packaging.